The Global M.I.C.E Summit is an annual conference and expo that brings together experts and industry stakeholders in the Meetings & Business Events Industry (Meetings, Incentive Travel, Conferences & Exhibitions) with a focus of analysing global trends and opportunities. The event showcases innovative and sustainable products and solutions that are driving forward Africa’s MICE industry.
The first annual Global MICE Summit was held on November 29th-30th 2018 at Intercontinental hotel. The summit, whose theme was, Leveraging Sustainable MICE Practices for Economic Development, brought together participants from the Meetings, Incentives, Conferences and Exhibitions (MICE) segment of the Tourism Sector to identify sustainability trends and practices within the Meetings & Events industry.
The Summit had three thematic pillars: Sustainable Development, Economic Development and Tech & Innovation.
The 2nd Annual Global MICE Summit was held at Trademark Hotel between 11th and 13th September, 2019. It brought together over 100 delegates from 7 different countries including: Switzerland, Zambia, Uganda, South Africa and Kenya. The conference was themed on the topic: Enhancing Destination’s Competitiveness Through Sustainable MICE Practices
The following are resolutions from the 1st annual Global MICE Summit
"The first Global MICE Summit event was fantastic. The opportunity to come together with like-minded people, especially within the East African region is really refreshing. The event was hands on with relevant discussions with people who are passionate about the industry. " ~ Yoadan Tilahun, Flawless Events, Ethiopia.