Africa is entering a new era in the global Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. With the sector projected to exceed $65 billion by 2032, MICE is no longer a niche, it’s a major economic force.
More than just hosting events, the MICE industry creates real impact. It fuels local economies, boosts tourism, and opens doors for small businesses and youth employment. Think bustling hotels, full restaurants, booked transport services, and vibrant networking spaces, all sparked by a single event.
African cities like Nairobi, Kigali, Cape Town, and Accra are leading the way with modern venues, improved infrastructure, and a growing reputation as top-tier conference destinations. And it doesn’t stop there. MICE is helping bring the African Continental Free Trade Area (AfCFTA) to life by connecting businesses, policymakers, and investors across borders.
In short, MICE is more than meetings. It’s a strategic tool for economic transformation.
Be part of the momentum. Register now for the Africa MICE Summit 2025 and join the conversation that’s shaping Africa’s future.
https://africamicesummit.org