‘MICE’ is an English noun that is the plural of the word mouse. However, in the events industry, MICE is a technical term that abbreviates the following: Meetings, Incentives, Conferences and Exhibitions. The MICE industry is rapidly growing globally and Kenya has not been left behind. Over the past three years, the country has successfully hosted a couple of international meetings, conferences and exhibitions. In total, these events attracted over 100,000 delegates from every part of the world which was a great boost to the Kenyan Tourism and Travel industry. The notable events are highlighted below.
Global Entrepreneurship Summit (GES): 24th – 26th July, 2015
The Global Entrepreneurs